Your branding tells the most in-depth story of who you are, where you come from, and what you're all about in one little vector image. For me, my brand started with and will always end with a shield.
I love ancient war history. Like super geek about it. Growing up I always loved watching war movies and learning any kind of snippet of history possible. Now I get to share all of those snippets with my wife, who's cares aren't necessarily on historical war facts, but she listens anyways. My grandfather, who was very close to me, always had this wood carving of a shield with two swords in it crossing each other and I was fascinated with it. When he passed, he left it to me and it's become one of the most sacred things in our house now. It's the centerpiece of my office studio, and tells a lot of my history as a family and a person. My great uncle gave this to my grandfather when he returned from his time at war overseas.
The shield represents integrity and character for me, it represents a place of defense from the world. It represents someone who is grounded, who I can lean on in hard times and will hold ground at all costs. It represents strength, in a low key way. Most people flash their swords, an offensive weapon, but a shield is a weapon without boast. Something you will always need in a struggling moment of attack. This is who I want to be. Someone rich with strength, wisdom, honor and integrity. That's the kind of business I want to be involved with and offer.
A brand should define you, where you are from, and where you are going. If you're thinking of rebranding, I would love to help tell your story!